We’re excited to introduce a new way to recover your failed marketing messages using Smart Utility Fallback, a straightforward solution to help your WhatsApp marketing strategy to overcome Meta’s frequency capping limitations.

If marketing messages fail to deliver, this feature steps in with a utility message designed to engage your audience. Once the recipient responds, the original message is sent and delivered successfully.

🛠 Key Highlights

✅ Guaranteed Delivery

Messages which failed to be delivered even through auto-retries, a utility message is sent to the customer. If they engage, the original message is delivered immediately.

📊 Winback Lost Performance

View detailed stats on how the auto-retries and fallback mechanism contributes to message recovery and engagement. Monitor exactly how this feature improves your WhatsApp marketing ROI.

⚙️ Effortless Setup

No need to create fallback templates yourself. These are pre-configured by our customer sucess team and managed directly through the platform.

📌 How to Enable

To help you maximize the benefits of Smart Utility Fallback, connect with your account manager for:

• Best practices for using this in your broadcasts/campaigns.
• Answers to any questions you may have.

To get started, refer to our step-by-step guide for easy setup. If you need further assistance, don’t hesitate to reach out to your account manager for personalized support!

Smart Utility Fallback guarantee message recovery and ensures you get the most out of every message delivered successfully.